NEW YORK, NY (November 22, 2011) – The Hospitality Sales & Marketing Association International (HSMAI) will recognize Red Mountain Resort with a Bronze Adrian Award for public relations excellence for its winning entry in the 55th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.
This year’s contest attracted nearly 1,000 entries from around the world, with entries judged by top executives from all sectors of the industry. On Feb. 27, 2012, HSMAI will pay tribute to Red Mountain Resort during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis.
The award was presented to Red Mountain Resort for its efforts to reposition itself as one the nation’s premier active retreats by highlighting its world-class adventure and wellness programming. “We are thrilled to be honored by such a prestigious organization,” said General Manger Tracey Welsh. “The award is a testament to our continued success in finding ways to tout Red Mountain’s multi-faceted programming and amenities.”
“The bar is continuously set higher each year in regards to the quality of Adrian Awards submissions we receive,” said Fran Brasseux, HSMAI executive vice president. “This year’s winners have made their mark in travel advertising, public relations, and digital marketing. We look forward to showcasing this exemplarily work with the industry and recognizing the remarkable winners at the Adrian Awards Gala.”
In addition to celebrating Red Mountain Resort’s award-winning work, the Gala and dinner reception honors lifetime achievement, as well as the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.
Nestled in the high desert red rock bluffs of Southwestern Utah, Red Mountain Resort is a one-of-a-kind active destination retreat, inspiring guests to pursue health, balance and joy. With one of the country’s most breathtaking natural settings as its backdrop, the resort features a comprehensive selection of fitness programs, outdoor and hiking adventures, nutritious cuisine and personal discovery services. Highlights include the year-round outdoor recreation programs at nearby Zion National Park, unlimited on-property fitness classes, and seminars hosted by some of the leading minds in health and wellness. Red Mountain Resort also features the Sagestone Spa & Salon, named one of the top spas by Condé Nast Traveler, Fodor’s, Allure Magazine, Forbes.com and USA Today. The new St. George Municipal Airport, opened in January 2011, allows visitors an easy commute, while Las Vegas is a mere two hour drive from resort property. Red Mountain is located at 1275 E. Red Mountain Circle, St George, Utah 84738. For reservations call 435.673.4905, toll-free at 877.246.HIKE, or visit RedMountainResort.com.
Media can also visit www.louhammond.com for latest press releases and images. Follow on Twitter at www.twitter.com/LouHammondPR or visit the Facebook page at www.facebook.com/louhammondpr.
# # #
Devyn Barker/Kimberly Mannino
Lou Hammond & Associates
Red Mountain Resort